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Sports Marketing

Top 4 Trends in Sports Marketing
The estimated total revenue of the global sports market this year is $90.1 billion. (Source: Statista) Ever since the digital age,[...]
5 Tips On How To Use Social Media For Sports Marketing
As of January 2017, Facebook is the most popular social media platform with 1.6 billion users. Well known social media[...]
How Has Social Media Impacted Sports
Gone are the days where people listen to the radio or read the newspaper to get the scores for any[...]
Lessons To Learn From Sports Marketing
As a sports marketer, one of the most important goals is to engage with your fans meaningfully and capture new[...]
Millennials Impact On Sports Marketing
Millennials are the largest generation alive today, and they are set to take over the Baby Boomer generation by $3 trillion[...]
Top 4 Sports Marketing Campaigns in 2017
You all have seen advertisements and campaigns run by well known brands such as Nike and Under Armour. We have[...]
Traditional Marketing Vs Sports Marketing
As the rise of technology has paved the way to new methods for marketing, many companies have replaced traditional marketing[...]
Virtual Reality in Sports Marketing
Since the release of Virtual Reality (VR) headsets in 2016 such as the Oculus Rift, VR has taken the sports[...]
What Does a Sports Marketer Do?
There are two types of sports marketing. One, is marketing through sports, the other, is marketing of sports. This means[...]
Why is Sports Marketing Unique?
What makes the sports industry different than any other industry? What do they have no other industry have? Well, the[...]
Why is Sports Marketing Important?
Every day you see advertisements on your phone about upcoming sports events, or receive emails on the latest sports products[...]
What is Sports Marketing? – A Beginner’s Guide to Sports Marketing
You know the feeling you get when you watch your team play? Mixed emotions before the game, the heartbreak when[...]

CSR

The 4 Levels of CSR You Can Build Your Initiatives Upon
As you know, many organisations do not start as socially-responsible companies. With the 4 levels of CSR, it will help[...]
5 Benefits CSR Can Bring to Your Business
In the article “How can you use CSR to improve brand image?”, I have talked about how more companies are[...]
How Do You Engage In CSR Through Sports?
Sports has an unique way in engaging fans from all over the world. In the 1995 Rugby World Cup, Nelson[...]
What Is CSR And Why Is It Important?
Corporate social responsibility (CSR) is an organisation’s initiatives to evaluate and be responsible for how the organisation affects the environment[...]
4 Tips to Make Your CSR Effective
Over the years, Corporate Social Responsibility (CSR) has been an important part of a business. Many companies have started to[...]